On Being Creative, Innovative, and Failing (Or Not)

I had the pleasure of attending Andrea J. Lee's Wealthy Thought Leader event via simulcast over the weekend.

Many of the talks were right up my alley, focusing on creativity, innovation, and getting your message to the world.

Here are a few highlights you'll enjoy. It's a bit jam-packed with power thoughts, but I know you'll find just the right bits that will inspire you.

Nurture Your Creativity

One of the brilliant speakers was Michael Port, author of Book Yourself Solid and three other books. Michael emphasized how important it is for us to nurture our creativity.

He mentioned, "the more creative you perceive yourself to be, the more creative you will be."

Love that.

Some of my other favorite takeaways from his talk:

  1. "An artist's job is to break the rules, to look at what is and to say, 'What if?'"
  2. "What's more important to you: Approval? Or results?" Your desire to be liked can kill your creativity.
  3. Articulate first what it is that you want to do, then recofigure what already exists. That's innovation. (This reminds me of my recent article about pants and trains.)
  4. Michael also talked about failing spectacularly and seeing it not as a failure but rather as evidence of moving closer and closer to his dreams.

Push Your Creative Edge

Another favorite speaker of mine was Michael Bungay Stainer, who seems to fully embody the very essence of creativity. Michael is known on Twitter as Box of Crayons, and is the author of Do More Great Work* and Get Unstuck and Get Going.*

Stainer was full of brilliance in the realm of innovation and pushing your creative edge.

He pointed out:

  1. The danger of focusing only on the TABO ("True and Bleedingly Obvious") and instead aiming for making it cool, extraordinary, or truly exceptional. We must be willing to be thought leaders and to be different (no matter how scary that is).
  2. The difference between being scared and scarred, and how our wounds are great sources of strength, wisdom, and stories waiting to be told. (I know you've heard me say, "You teach what you are here to learn.")
  3. "When all is said and done, there's a lot more said than done." Or as Sonia Choquette would say, "Too much talking!"
  4. And a long time favorite of mine from Ernest Hemingway, "The first draft of anything is SHIT."
  5. He gave us a number of tools to play with to push the envelope with our projects, like:
  • How can you cut out 90%? (Think audience, content, size, price, packaging, etc.)
  • How can increase the impact by 100 times? (Think increasing numbers of products, increasing the audience, increasing the distribution.)
  • Break the rules -- list out 7 rules that apply to your idea. Pick one, and think of 5 ways you can break it.
  • Using criteria to select which projects to focus on: What's easiest? What's the fun thing to do? Which will have the most impact? What do you want to do?

Failure is Not What It Seems

I also loved hearing from photographer and relationship healer Jesh de Rox talk about art, creativity, innovation, and failing:

  1. "An artist is someone who doesn't wait for someone else's permission to make decisions that belong to them."
  2. "An innovator is an artist who embraces business or a business person who embraces art."
  3. "We are not good at telling whether or not something is a failure." He made a number of powerful points about why and how failure is NOT what it seems and how it can be such an incredible gift, including:
  • "Easy wins make crummy stories."
  • "Failing gives you an opportunity to find out who loves you."
  • "Taking failure personally is crippling."
  • "ANYTHING that happens to you can be a reason to stop or a reason to continue." You have a choice. "Our heroes seem to be the ones who consistently choose the latter."

Brilliant.

 

*affiliate link

It’s All Been Said Before — Or Has It?

You Think You Have Nothing New to Say?

A big obstacle I hear my clients talk about is fearing that they’ll have nothing new to say on their subject.

“Julia Cameron already wrote The Artist’s Way, what could I possibly have to say about creative recovery that is new or different?” (Except that Steven Pressfield and so many others have too.)

“Anne McCaffrey already wrote the best books about dragons, I can’t possibly approach it from a fresh perspective.” (Except that Patrick Rothfuss, Christopher Paolini, and Naomi Novik have kicked some serious dragon ass lately.)

This is what I say to my clients:

“You have a specific audience that will only hear this message from you. They may have heard it 100 times before, but they will not hear it in exactly this way until YOU are the one that says it to them.

“Plus, you have your own unique perspective and take on what it is that you are sharing. Your work is a magical amalgamation of everything you have learned, with a twist that is just your own, pulled together in a way that only you can do. That makes your voice worth hearing.”

“And besides,” I add, “if you don’t say it (or write it or share it), your audience will never receive it. They are waiting to hear it from you.”

The Missing Piece

Today I found the perfect add-on antidote to this fear from French Romantic artist Eugène Delacroix (noted in the sidebar of the Artist’s Way no less):

“What moves men of genius, or rather what inspires their work, is not new ideas, but their obsession with the idea that what has already been said is still not enough.”

My heart said, “YES! That’s it!”

There IS a missing piece here, and this touches it.

Somehow you know there is more to say on your subject, and that is why you are drawn to it. So rather than doubting that you have important words to add to the conversation, just do it.

Lend your voice to the conversation.

Speak your mind.

Share your thoughts.

Good grief, I’m writing an ebook about creative blocks. Aren’t there enough of those already?

Apparently not, or I would not be drawn to write one.

Choosing A Niche

We know that choosing a specific niche is a more powerful way to position yourself in a market and therefore attract more clients and be more successful.

And yet choosing a niche is often triggers this very obstacle: “So-and-so is already ‘The’ Coach/Consultant/Expert/Writer/? on this topic, how can I possibly add more?” etc. etc.

The solution?

Pants.

And trains.

Read on…

The Wonderful World of Pants

Someone shared a funny perspective on pants with me:

Just because one person once-upon-a-time made pants, that didn’t deter the second person from coming along and having a go at making their own kind of pants. She added, “I’m just the second pants maker.”

There are so many different kinds of pants, why would we ever think we couldn’t make our own contribution to the marketplace? In the case of pants, we could aim to fit other body types, to try another style, to specialize in particular kind of pants (dress, maternity, casual, work, jeans, dress jeans), etc.

Taken a step farther, one could have thought that Levi’s had cornered the market on jeans back-when, and for a while they did. But then pretty soon someone thought they could take another crack at it.

It goes to show you that there is always room to innovate, to do better, and to ‘say’ more.

The Ultra Specific British Train Niche

Similarly, I’ve been recently exposed to a new perspective on niche in the ultra specific case of British train series for kids.

My 3-1/2 year old loves the trains, shows, and characters from Thomas the Tank Engine and Friends. Through the course of exploring around, we somehow happened upon another British train series, Chuggington, that is also great fun.

How audacious for someone to take a stab at a new British train franchise with the huge success of Thomas already! Who knew the world would need (or want) two British train series for kids?

So Why Not You, Too?

So when you think about your specific expertise and lending your voice to the topic you’re most passionate about, can you find the courage to be innovative and step out with your fresh perspective and voice, trusting that you’ll have something new to say, no matter who else might “already” be doing it?

Resistance Is Futile

Resistance is swirling all around us this week.

Are You Resisting Success?

Steven Pressfield, one of my heroes and the author of The War of Art, says in his new book Do The Work: “The more important a call or action is to our soul’s evolution, the more Resistance we will feel toward pursuing it.” 

All the more reason to go for it, right?

Another favorite piece of advice from Steven Pressfield is about how to choose which one of your ideas to pursue first: The one that scares you the most.

The Many, Many Forms of Resistance

Then today as I was reading “Week 8: Recovering a Sense of Strength” in The Artist’s Way, I found the concept of Resistance coming up big time. Julia Cameron talks about the creative blocks we come up with to avoid our art:

  • I’m too old. (age block)
  • What am I going to get out of it? (finished product block)
  • I’m too busy. (workaholism)
  • I have more important things to do first. (workaholism)
  • I have to overhaul my whole life first. (drama)

Taking Action to Overcome Resistance

Julia makes the point that we must take small, daily, creative actions to accomplish our creative goals rather than looking for one big sweeping gesture. This is one of my biggest pitfalls.

Steven Pressfield makes a similar point about showing up every day, to do the work.

Jennifer Louden says, “Just. Do. The. Writing.

Sonia Choquette taught us, “Suit up. Shut up. Show Up.” (I’m fairly certain she attributes this teaching to Julia Cameron herself.)

What To Do With All This

At the end of our session today, we outlined our Secret [Big] Dreams. “In a perfect world, I would secretly love to be a ______________.” My answer: A published author.

Then we identified our “true north” for that dream — the how-you-know-when-you-get-there goal. Mine: A real physical book published with a core group 0f raving fans.

We picked a mentor for that dream. (Mine: Steven Pressfield. Seems obvious!)

Then we identified a 5 year vision and a 1 year action plan. My one year action plan looked like this: Write regularly. Get clear on what to focus on.

So I asked myself, “Of all my ideas, what would scare me the most?” The answer: A creativity book. (Holy shit, Batman.)

My participants asked why — my “Who do I think I am?” stories come up fast. But I’m ready to go there anyway. So now I know what my book is about, and I can get to work on it along with my screenplay (which I’ve been working on this week, hurrah!). Yowza.

 

With Creativity Comes Confidence: A Lesson from a Sci-Fi Genius

I was reminded of a novel I read called Agent to the Stars by John Scalzi.

The book is a fun, lighthearted romp about a film agent who ends up being the P.R. guy for a group of ugly aliens wanting to be accepted by the earthlings despite their extremely off-putting appearance and odor. A highly entertaining read and clever story, to say the least.

Practice, Practice, Practice

Beyond the unusual plot line, what particularly endeared me to the book was that it was Scalzi's very first novel and one he wrote as a "practice" novel just so he could say that he had done it (and to impress his classmates at his 10 year high school reunion :) ).

Here's what he has to say about it on his website (where, by the way, you can read the whole novel):

"In sitting down to write the novel, I decided to make it easy on myself. I decided first that I wasn't going to try to write something near and dear to my heart, just a fun story. That way, if I screwed it up (which was a real possibility), it wasn't like I was screwing up the One Story That Mattered To Me. I decided also that the goal of writing the novel was the actual writing of it -- not the selling of it, which is usually the goal of a novelist. I didn't want to worry about whether it was good enough to sell; I just wanted to have the experience of writing a story over the length of a novel, and see what I thought about it. Not every writer is a novelist; I wanted to see if I was.

"Making these two decisions freed me from a lot of the usual angst and pain that comes from writing a first novel. This was in all respects a 'practice' novel -- a setting for me to play with the form to see what worked, and what didn't, and what I'd need to do to make the next novel worth selling."

The genius of this was that it freed him from the zeitgeist of perfectionism (a trap many of us, including me, know only too well) and allowed him to loosen up, have some fun, and get into action with Doing The Writing.

He made some attempts at selling it, but wasn't able to, so he ended up posting it online for donations from people if they liked it on a kind of "shareware" basis. (Love that!) He was later invited to do a limited edition hardcover release of the book in 2005 and then in paperback in 2008.

Build Your Confidence

Magically, he says, "...between the writing of this novel and the publication of [my second novel], five other books slipped out of my brain, due in some measure to my confidence that I could write book-length works, be they fiction or non-fiction."

Love that, too.

Isn't it fascinating how simply Doing The Writing (or Doing The Work) helps us to build the confidence we think we need "before" we can do it "for real." This clever guy found a way to do both at once.

(On a similar note, funny how this often comes up for entrepreneurs, coaches, and artists around having enough "credibility" to do what we want to do. So often I hear people talking about getting "certified" first, taking one more training,  getting the "right" website designed, or crafting the "right" progam. I make those mistakes too -- my coach just busted me on this very thing this very morning, hello!)

So.

There is nothing like finding small ways to get started to help build your confidence around new skills.

For instance, I took a screenwriting class last summer and then signed myself up for a short screenplay writing competition to put my skills to the test. And my first script came in 3rd place in my group! My two subsequent scripts did not "score" in quite the same way, but simply the act of creating all of them gave me a sense of confidence and comfort around putting the pieces together to make a plausible script.

Since I have never written any fiction before this, I was so pleased with gaining the sense of, "Oh, yes, I can do this!" Even if I have more to learn (there's always more), I'm off to a good start.

Reminds me of what someone told me was one of my lessons to learn in life: "With creativity comes confidence."

Focus and Structure and Goals, Oh My!

I’ve had this post title in mind for about 6 or 7 years, inspired by a conversation then with a long-time favorite colleague. Now is apparently just the right time to share it. :)

At the time, we were wrestling with the concepts of being unscheduled and unstructured to stay in the intuitive flow and to follow the energy of what was coming up. We were also talking about not wanting to feel limited by “defining” a niche. My friend didn’t want to be tied down by “focus and structure and goals.” As she said it, an “Oh My!” popped involuntarily from my mouth, à la The Wizard of Oz. We both laughed.

Structure Can Feel Like Death

To an intuitive, right-brained, creative genius, setting up schedules and picking goals can feel like a death-knell.

And yet so can not being paid well for your creative work. Or not getting the clients you want or feeling the satisfaction of seeing the project through ALL THE WAY to completion.

As a Big Dreamer and also a Big Doer, I love to Get Stuff Done.

But isn’t it funny how our Big Dreams can take a back seat to managing the minutiae of life? It’s all too easy for me to get swept up into catch-up work and meeting other people’s needs (School of Service, watch out) before meeting my own.

That’s where focus, structure, and goals can be quite handy.

Tools to Go

Here are a few of concepts that help me tremendously:

  1. Recognize when you’re procrastinating on the big stuff by taking care of the little stuff, and nip that in the bud.
  2. Put the “hard thing” first in the day and the rest will be downhill from there.
  3. Get clear on what your Big Dream is, commit to it, and make it a priority (see number 2).
  4. Block out specific chunks of time in your calendar to DO the Big Dream. I just made space in my calendar for my Big Writing projects. So far, going okay — a few temper tantrums and some conscious choices, but all good.
  5. Avoid multitasking (I still struggle with this one — it’s so easy for me to try to do multiple things at once but I know it doesn’t really work).
  6. If you can’t do the BIG thing for as long as you had planned, just do a LITTLE bit of it to keep the energy moving forward (Thanks, Miriam!)
  7. Stay accountable. Get a partner or join a group or participate in my weekly accountability group (see below) to help keep the commitment to yourself.

It Takes An Act of Courage to Be Seen

This weekend I was in the thick of two major things that put me in a vulnerable place: Hosting a party and being creative under pressure.

On Saturday, I was trying to make a cake and a party for my son that he would love and one of my friends said, “This is kind of an over-the-top birthday for a three year old, isn’t it?” and I said, “Is it?” because I thought I was doing a great job of having it be low key and fun and cool AND make him an amazing cake he would love.

Then on Sunday, while writing my entry for the third challenge of the Short Screenplay Challenge 2010, I felt like I was trying to corral all these ideas into behaving themselves and into doing what they were supposed to be doing and they were all over the place and at the same time I was trying to meet a deadline AND be creative under pressure AND keep my head at the same time. (Jeez.)

Plus, layered on top of that, I’m in the midst of getting a hold of the slippery direction I’m heading in with my work. It’s changing, evolving, I’m doing it as I go along, but people (Read: naysayers) keep implying that I’m not doing it enough or fast enough or that I’m trying too hard to get it right before I proceed. 

All these things add to the quality of self-consciousness and second-guessing coming up that makes me feel like my slip is really showing. (I hate that.)

But right in the thick of all of this, I had the pleasure of watching Brené Brown’s brilliant TED talk on vulnerability. (If you haven’t seen it, go watch it right now, you’ll be glad you did.)

Since then, I’ve been immersed in thinking over the ways in which I hold myself back from truly connecting, being wildly, deeply creative and joyful, and just plain-old enjoying my life more and how it takes an act of courage to be seen.

Truly seen by yourself, your spouse, your children, your family, your audience.

The thing is, I want to have a LOT more fun. I’ve hacked my life in key ways over the last several years. I know how to trust my intuition, how to work with my sensitive nature rather than against it, how to Get Stuff Done and do it well and effectively, how to make a great living doing work I truly enjoy, how to run a business, and how to work from home and raise a small child (still working on that one).

And there is so much more for me to work on. (I’m an Enneagram Four; there’s ALWAYS more.)

But at the end of the day, what is the point if I’m not enjoying it?

Brené Brown tells us that being vulnerable is the key to making REAL connections, feeling more creative, and having more joy in our lives.

How can we be more real, more vulnerable, and more seen?

I’m trying.

 

Jenna Avery
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